creating 24/7/365 mobile billboards that make an impact for your brand.

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the ideology

there’s an abundance of cash strapped owners of vehicles who want to supplement their income in order to cover the rising costs of travel, as well as daily costs of living. these drivers would like to earn extra cash, and we provide a solution for them by allowing them to use their vehicles as mobile billboards, creating a carvert to advertise for our clients, in the process, earning an extra income while commuting through the city. we match our clients to these drivers by assimilating their needs, creating a platform that works for both parties.
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the methodology

our clients have specific needs in terms of their marketing drives and this is taken into consideration by matching their needs to our drivers. our clients have the option to choose their geographic location within which to have their carvert frequent, as well as the preferred type of advert that appears on the vehicle, and the choice of the vehicle that is available at the time. the vehicle is then prepped and ready to hit the road to promote your brand, to increase your sales.

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the numerology

our client's peace of mind is of utmost importance to us, therefore each mobile billboard shall have an analytics system in place to afford the client a full monthly analysis of each carvert’s movement. the client shall also have an option for real time tracking of their mobile billboard. in this way the client can make strategic decisions based on their carvert. each mobile billboard shall get a minimum of 1,500 kilometers of exposure in any given month.

apology

the apology

if we've wronged you, we wanna make it right. unfortunately, not everything in life can be guaranteed, however, a solution is always at hand. in the unlikely event that your mobile billboard does not manage to get the 1,500 kilometer minimum promised exposure, you will only be liable for the mileage that the carvert travelled, and charge a pro-rated amount. in the event of the carvert being decommissioned, the advert shall be replaced on to another vehicle as soon as is possible.

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the Technology

we believe that the best, deserves the finest, so we've opted to utilise premium quality materials and technology to adorn your advert onto the vehicles. we use laser printed vinyl that is guaranteed to last almost forever, as it is durable and weather resistant. the tracking unit fitted to the mobile billboard shall be a telematic system allowing for multiple uses.

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the Pshychology

we are constantly processing information from our environment and this ultimately impacts our decision making. a well thought out marketing initiative will attempt to ensure that the message is embedded in as many places as possible within the environment in order to ensure that the information reaches the target audience as many times as possible. by using mobile billboards in conjunction with other marketing initiatives, it will assist in achieving the objective of ensuring that customers are exposed to the product or service as many times as is possible to drive their behaviour towards the offering

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the mythology

"we can't afford it" - a business cannot afford to NOT advertise

 "we have enough business" - enough for what? more business helps a firm expand

"you can't effectively target a local market" - this myth used to be true but now with geo-targeting anything is possible

"our industry reputation is advertising enough" - without continually reminding your customers about your presence, your market share starts to dwindle

 "advertising is only needed when business is slow" - then why do the biggest, fastest selling brands advertise all the time? extra advertising is required when business is slow.

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