taxi adz – Carvert

creating 24/7/365 mobile billboards that make an impact for your brand.

the ideology

we acknowledge that the public transport industry is a cut throat business, with earnings dependant on a range of factors, and with this in mind, we put together a solution for public transport operators to earn extra income, whereby, they would be able to utilise their vehicles as mobile billboards, carrying around with them the adverts of our clients. our product is aimed at private taxi cabs, uber, bolt, local township taxi's that operate in the townships, as well as regular minibus taxi's that move around the city. our offering also includes buses and trucks, that travel both locally, as well as nationally.

the methodology

our clients have specific needs in terms of their marketing drives and this is taken into consideration by matching their needs to our drivers. we have teamed up with taxi operators to sell space on their vehicle for the adverts. the vehicle is prepped with a vehicle wrap for a mobile billboard, allowing the vehicle to drive around with the advert, promoting the client's offering. we have created a partnership with taxi operators to install high definition led screens in their vehicles to run digital adverts in high resolution to their passengers. adverts are typically between 5 and 20 seconds in length, and shall appear every 5 to 20 minutes to give the advertiser the opportunity to get their message out there. we recognise the importance of keeping the consumers attention on the screen so that they're able to consume the adverts accordingly. in light of this, we shall stream funny, quirky videos in between adverts to draw the attention of the commuters.

the numerology

our client's peace of mind is of utmost importance to us, therefore each mobile billboard shall have an analytics system in place to afford the client a full monthly analysis of each carvert movements. the client shall also have an option for real time tracking of their mobile billboard. in this way the client can make strategic decisions based on their carvert. each mobile billboard shall get at least 2,000 kilometers of exposure in any given month.

the apology

if we've wronged you, we wanna make it right. unfortunately, not everything in life can be guaranteed, however, a solution is always at hand. in the unlikely event that your mobile billboard does not manage to get the 2,000 kilometer minimum promised exposure, you will only be liable for the mileage that the carvert travelled, and charge a pro rated amount. in the event of the mobile billboard being decommissioned, the advert shall be replaced on another vehicle as soon as is possible.

the Technology

the Pshychology

we are constantly processing information from our environment and this ultimately impacts our decision making. a well thought out marketing initiative will attempt to ensure that the message is embedded in as many places as possible within the environment in order to ensure that the information reaches the target audience as many times as possible. by using mobile billboards in conjunction with other marketing initiatives, it will assist in achieving the objective of ensuring that customers are exposed to the product or service as many times as is possible to drive their behaviour towards the offering.

the mythology

"we can't afford it" - a business cannot afford to NOT advertise"
"we have enough business" - enough for what? more business helps a firm expand"
"you can't effectively target a local market" - this myth used to be true but now with geo-targeting anything is possible
"our industry reputation is advertising enough" - without continually reminding your customers about your presence, your market share starts to dwindle"advertising is only needed when business is slow" - then why do the biggest, fastest selling brands advertise all the time? extra advertising is required when business is slow.