creating 24/7/365 mobile billboards that make an impact for your brand.

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the ideology

the rising costs of advertising is what prompted carvert to delve into more affordable ways of marketing products for clients that find it difficult to allow for enormous advertising budgets. Normal roadside billboards and tv advertising pricing makes it unaffordable for many businesses even though they would want to get their offerings out there. the mobile billboard is a trailer that is adorned with the client's offerings and can be situated at any location that the client prefers, creating an affordable method of advertising.
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the methodology

Our mobile billboards are 6m wide, and 3m high, allowing for two sided adverts, allowing the advert to be visible to both sides of traffic. the back of the trailer also has advertising space that could be utilised. the mobile billboard has the advantage over stationary billboards, in that it can be moved to different locations to spread the word over a larger geographical location. our mobile billboards locations are changed every 2 to 3 days,allowing for 8 - 10 different locations each month. we utilisehigh quality vinyl upon which the adverts are printed and adorned onto the trailer.
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the Pshychology

we are constantly processing information from our environmentand this ultimately impacts our decision making. a well thought out marketing drive will attempt to ensure that the message is  embedded in as many places as possible within the environment in order to ensure that the information reaches the target audience as many times as possible. by using mobile billboards in conjuction with other marketing initiatives, will assist in achieving the objective of getting the brand out there.

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the mythology

"we can't afford it" - a business cannot afford to NOT advertise"

"we have enough business" - enough for what? more business helps a firm expand"

"you can't effectively target a local market" - this myth used to be true but now with geo-targeting anything is possible

"our industry reputation is advertising enough" - without continually reminding your customers about your presence, your market share starts to dwindle

"advertising is only needed when business is slow" - then why do the biggest, fastest selling brands advertise all the time? extra advertising is required when business is slow.